D C A Digital Comms Advisory
2026

Introducing

Reputation
Advantage

Know the score. Find your advantage.
Make your next move.

Reputation is a competitive asset. Reputation Advantage brings together the signals shaping how your company is seen across search, social, news and AI, and turns them into one clear score, meaningful insights, and the actions to improve your position.

4
reputation pillars scored
0–100
single measurable index
1
shared document, all stakeholders
Scroll to explore

Know the score

See your reputation across the digital landscape in one measurable view.

Every channel that shapes how your company is perceived, scored individually and combined into a single index from 0 to 100. Not a collection of metrics. One number that everyone from your CEO to your agency reads the same way, benchmarked against your competitive set and tracked over time.

Reputation Advantage · Reputation Advantage
72 / 100
STABLE
Search
8
LLMs
7
News
7
Social
5

Find your advantage

Understand where you're outperforming competitors. And where you're exposed.

Reputation Advantage doesn't just score you in isolation. It maps your position against the competitive set that actually matters, so you can see who owns the narrative in your category, where the gaps are, and which vulnerabilities your competitors haven't spotted yet. The score tells you where you stand. The benchmark tells you what to do about it.

Competitive Benchmark
Reputation Index · Peer Group
Company Score Band
84 Strong
78 Stable
72 Your co.
65 Stable
41 Vulnerable

Make your next move

Prioritized, actionable recommendations. Not another dashboard full of data.

The score is the starting point. Every Reputation Advantage report ends with a prioritized action plan: the highest-impact moves, sequenced by effort and urgency, with clear owners and measurable outcomes. And because the index is repeatable, you can run it again in six months and show exactly what moved, which is the measurement that PR has always struggled to produce.

Priority Actions
1
Critical
Resolve the technical visibility issue preventing search indexing
Score impact: +8–12 pts within 30 days
2
High
Establish a consistent owned voice in LLM training channels
Score impact: +5–8 pts within 60 days
3
Opportunity
Consolidate social presence and redirect to discovery-first content
Score impact: +4–6 pts within 90 days

What makes it different

One view. One score. One set of priorities.
Stop piecing together separate reports from PR, social, search and AI. Reputation Advantage brings the signals shaping your reputation into one interactive dashboard, with a clear score and a shared view of what matters most. Leadership, communications teams and agency partners can see where you stand, what's driving the score and where to focus next.
Don't just measure reputation. Know how to move it.
Most reputation measurement tells you what happened. Reputation Advantage goes further. It identifies the forces driving your score, surfaces opportunities and risks, and serves up actionable recommendations. Re-audit over time to see what moved, by how much and why, turning reputation from a subjective conversation into a measurable, repeatable strategic asset.
Built for the modern-day reputation landscape
Search, social and news still shape how companies are perceived. But increasingly, so do AI assistants. Reputation Advantage measures how your company shows up across search, social, news and AI, giving you a complete view of the digital reputation your customers, investors, employees and other stakeholders encounter.

Know the score. Find your advantage. Make your next move.

Reputation Advantage
A Digital Comms Advisory product · Confidential
To request a sample report or discuss your organization
Digital Comms Advisory · digitalcommsadvisory.com