Notes on reputation, influence, and the forces that shape both.

AI VISIBILITY

May 2026

How LLMs decide what to say about your company

ChatGPT, Gemini, and Perplexity now mediate a growing share of brand discovery. The signals they ingest, weight, and surface are not the same as Google's — and most organizations are invisible inside them.

REPUTATION

April 2026

The integrated reputation model: replacing the PR org chart

Earned, owned, paid, and digital can no longer operate on separate calendars. We outline the operating model that lets reputation function as a single coordinated practice.

PUBLIC AFFAIRS

April 2026

Stakeholder influence after the platform era

Audiences fragment, regulators move faster, and the journalist-as-gatekeeper model has eroded. A new map for who actually shapes outcomes — and how to reach them.

CRISIS

March 2026

Pre-mortems, not post-mortems: building the crisis muscle before you need it

Most crises are predictable in category, even when unpredictable in timing. A practical framework for scenario planning that produces real readiness, not binders.

MEASUREMENT

March 2026

Beyond AVE: a modern reputation measurement stack

What to measure when reputation is shaped across media, search, social, AI, and stakeholder networks — and how to align measurement with strategic outcomes.

EXECUTIVE VISIBILITY

February 2026

The CEO comms architecture for an AI-mediated audience

Executive visibility used to be a media function. It is now a product, a platform strategy, and a search-and-AI surface. What changes — and what doesn't.